New strategic reseller partnership in Asia

Athentics and Booking Booster enters into a strategic partnership with DirectWithHotels to offer a comprehensive distribution management platform Manila, Philippines – Booking Booster and DirectWithHotels announces today a strategic partnership designed to help accommodation providers efficiently manage their distribution channels.

The partnership combines the strengths of Booking Booster in channel management and DirectWithHotels’ expertise on increasing a hotel’s direct reservations performance. The strategic partnership provides accommodation providers with a simpler, more manageable and robust unified distribution platform. The resulting integration enables hotels to easily set up and manage hotel information, room availability, room rates and booking information across all distribution channels – both direct and indirect distribution channels - through a single interface.

Expressing his enthusiasm about the partnership, Emiliano Zulberti, president and chief executive officer of DirectWithHotels said, “Booking Booster is an excellent partner for us as we are both focused on delivering solutions that allow accommodation providers to stay focused on their core business. Teaming with them enables us to provide more value-enhancing solutions to our hotel partners. Our combined expertise creates a comprehensive platform that reduces the complexities in managing both the direct and indirect distribution channels.”

Posted: 27th of December 2008